EllerS Coffee at the International Coffee Week 2025 in Belo Horizonte

Julhyana Veloso, Renata Eller and Márcia Eller at the Três Corações competition, Florada Premiada

From November 5th to 7th, Belo Horizonte hosted another edition of the International Coffee Week (SIC) — one of the most important events for the global coffee industry. As in previous years, EllerS Coffee was present, represented by Renata Eller, Julhyana Veloso, and little Davi Eller, who once again accompanied the vibrant movement of the sector.

A vibrant, diverse, and opportunity-filled event

The 2025 edition stood out for its scale and the strong representation of companies, cooperatives, institutions, and professionals from across the coffee chain. Right from the first day, the new layout of the fair drew attention, with centralized lecture stages that improved visibility and visitor flow. In addition, many booths offered hands-on workshops, training sessions, and practical demonstrations, making technical knowledge and market trends more accessible.

As tradition at SIC, the cupping sessions were a highlight of the program. Several companies presented their specialty lots, creating a rich and diverse sensory experience for attendees.

Highlight: Cupping of Rondônia’s Canephoras – Tribos Project

One of the most memorable experiences this year was EllerS Coffee’s participation in the cupping of Rondônia’s canephora coffees, promoted by the Tribos Project from Três Corações Coffee. The session showcased exceptional coffees, featuring surprising sensory profiles and unique characteristics that highlight the potential of the region and the dedication of local producers.

Tasting these coffees was not only enriching but also inspiring — reinforcing the importance of valuing diverse origins and new expressions within Brazilian coffee.

Strengthened relationships and new paths for 2026

SIC 2025 also offered an excellent opportunity to reconnect with partners, strengthen commercial relationships, and open doors to new collaborations. For EllerS Coffee, being present at the fair is essential to our commitment to closely follow market movements, exchange knowledge, and represent our clients with proximity and expertise.