EllerS Coffee at NCA Tampa strengthens connections in the global coffee market

Panelist at the NCA 2026 conference room, in Tampa (USA)

Participation in the National Coffee Association Annual Convention (NCA), held in Tampa (USA), highlights the importance of international events for understanding the dynamics of the global coffee market and strengthening strategic relationships across the supply chain.

Representing EllerS Coffee, Renata Eller attended the event and emphasized the strong presence of Brazilian professionals as one of its key highlights. This reflects Brazil’s leading role in global industry discussions and its continued relevance as both origin and strategic player in the international market.

Beyond panels and formal content, one of the most valuable aspects of the event was the interaction outside the official agenda. Direct conversations with partners, clients, and other market participants enabled meaningful exchanges on market trends, logistical challenges, and commercial opportunities.

This type of environment supports the development of trust-based relationships and continuous market updates — essential elements for companies closely connected to market movements, such as EllerS Coffee.

Participation in events like NCA reinforces the company’s commitment to maintaining active connections and closely monitoring market developments, contributing to a more strategic approach in brokering high-quality Brazilian coffees.